Or how visibility today is a form of leadership.
There was a time when simply “doing good work” was enough.
Today, that’s no longer the case.
Not because quality matters less,
but because it stays invisible if you never speak about it.
Remember that one guy or girl who’s always loudly present: the one who somehow gets louder applause every day? Right. That’s not who we want to become.
At the same time, it highlights something important: to show your value.
Without standing on every table, doing or a double flip other crazy-ass tricks for attention.
According to Imec’s Digimeter, only 21% of Flemish people posted on LinkedIn at least once a month in 2024.
On a global level: only about 1 percent of LinkedIn’s 260 million monthly users share posts, and those 3 million or so users net the 9 billion impressions (!). (source: Kinsta)
Well that’s… some crazy numbers..
But it shows the enormous potential for LinkedIn today.
And that’s exactly why organic reach is still so high there.
Most people just watch from the sidelines.
No likes. No comments.
But they do see what you do.
And they remember you.
Those who dare to be visible stay in the minds of people who may matter later.
And so, the real question is: do you want to be a 1%-er? 🙂
1. Visibility isn’t vanity
I often hear:
“Yeah but… I don’t want to brag.”
I get it.
But visibility isn’t chest-thumping: it’s a service.
By sharing what you’re working on, you help others move forward.
You inspire, you normalize, or you give language to something someone else is still struggling with.
You’re not selling: you’re serving.
Being in service of others: that’s one of the most beautiful things we can do.
8 years ago I started sharing my own struggles and helping people wasn’t the primary objective. I did noticed however a lot a people found comfort & inspiration in it. And that’s when I realised: you can turn your own pain into a passion AND help people along the way with shared challenges.
2. LinkedIn isn’t a platform. It’s a reputation engine.
Most people still treat LinkedIn like a digital bulletin board.
I see it as a living network of perception.
Every post, every comment, every story shapes how people see you.
And that perception determines whether they want to work with you, learn from you, or even talk to you.
Those who share consistently become recognizable.
Those who are recognizable become trusted.
And trust? That’s the new, unbreakable currency of this century.
3. In the age of AI, humanity wins
AI tools are popping up everywhere. ChatGPT, Midjourney, Sora, Comet…
We worship the tools, but often forget the intention behind them.
And that intention: that’s where true connection lives.
In a world full of algorithms, authenticity is the rarest asset.
It’s not the perfect sentence that convinces, but the human behind it.
The small doubts in your words.
The sincere curiosity in your question.
That is what sticks.
4. Personal branding is your new CV
People don’t choose you only for what you can do.
They choose you for who you are.
Your values. Your lens. Your tone.
That’s what builds trust in a world overflowing with options.
Personal branding isn’t about making yourself bigger.
It’s about being visible in what you believe.
About showing what you stand for,
so the right people can find you.
Today, LinkedIn is one of the few places where you can still reach thousands organically without spending a fortune, without tricks. The only thing you need is the courage to show who you are.
Because when you make yourself visible, you give others permission to do the same.
It’s time to share your story.
