When Steven Bartlett was 18, he dreamed of owning a Lamborghini.
For him, that car wasn’t just a car: it was proof.
Proof that he’d made it. That he was successful. That the world had to take him seriously.
Fast forward a few years.
His company, Social Chain, was worth millions.
Investors lined up. Journalists wanted interviews.
The Lamborghini was within reach: literally a few clicks away.
But when he finally paused to think about it, something felt… off.
“Do I even want that car? I travel too much. I barely drive. What a waste.”
That moment hit differently.
Because it wasn’t about the car anymore.
It was about the reason behind wanting it.
He realised:
18-year-old Steve wanted to prove something.
25-year-old Steve wanted to feel something.
And that shift — from proving to feeling — is something I think a lot of us can relate to.
The Proving Stage
We all start there.
We want to show the world we’re capable, smart, valuable.
We post. We hustle. We chase recognition.
And honestly? There’s nothing wrong with that.
Proving something is often what gets us moving in the first place.
It’s fuel, even if it’s ego-fuel.
The Feeling Stage
But eventually, proving isn’t enough.
You realise you don’t want applause: you want alignment.
You want to feel that what you’re doing actually matters.
That your work leaves a trace beyond a LinkedIn like or a quarterly KPI.
That’s when the game changes.
You stop chasing the Lamborghini.
You start chasing meaning.
Where I’m At
Honestly, I think I’m somewhere in between.
Still proving. Still feeling.
But this time, I’m enjoying the process.
Because I finally know why I’m doing it:
👉 To help others turn their story into something people can feel.
That’s what personal branding really is to me.
Not just visibility but meaning.
Not noise but narrative.
Not a Lamborghini but legacy.
When your message is aligned with your truth, you don’t need to shout louder.
People feel you without the engine noise.
(Me, by the way, once took a photo next to a Lamborghini at the Bellagio: there I definitely was still in my proving stage 😅)
3 Takeaways for Your Own Personal Brand
1️⃣ Don’t post to impress: post to express.
The best personal brands aren’t built on showing off, but on showing up. When your content is rooted in honesty instead of validation, people trust you faster and remember you longer.
2️⃣ Align your message with your season.
The version of you that’s still proving something will sound different than the one that’s found peace. That’s okay. Don’t fake maturity: document growth. Authenticity lives in evolution.
3️⃣ Meaning beats metrics.
Reach and likes fade. Resonance stays.
A strong brand isn’t about being seen by everyone: it’s about being felt by the right ones.
What I Can Do for You
If you’re in that stage where you’re building your name — maybe proving, maybe feeling — I help you translate that into a consistent personal brand that actually reflects who you are (and where you’re going).
Through Content Maestro, I work with entrepreneurs and leaders who want to build visibility with meaning.
Not just content for the algorithm but stories that make people feel something.
💬 We start with one simple conversation.
🎯 We align your message, tone, and goals.
🚀 And from there, we turn your voice into a brand people remember.
If that’s where you’re headed: let’s talk.
Because your story deserves more than visibility.
It deserves legacy.
