🤖 AI & Authenticity: not opposites but teammates.
AI – artificial intelligence – has become impossible to ignore.
It allows machines like computers, apps, or robots to perform tasks that normally require human intelligence. Think of Spotify or Netflix recommending music or shows based on your taste.
Still, I sometimes have mixed feelings about it.
Do I fully understand it?
No, haha.
And maybe I don’t have to.
What I do know is this: AI is being used everywhere especially in business.
And then you often hear:
“Yeah, but AI can do that too, right?”
True. AI can do a lot. But not everything.
🤔 My take on AI
I see AI as a tool, not a miracle.
I’ve noticed more than once that a simple Google search can get closer to the truth than ChatGPT’s first output. That’s why I’ve started experimenting with more advanced AI tools.
When it comes to content creation, one thing stands out to me: nuance often gets lost.
And that nuance — your tone, your rhythm, your flavor — is exactly what makes your story unique.
Because let’s be clear:
👉🏼 People buy from people.
If everyone uses the same prompts, we’ll all start sounding the same.
And that would be a shame. Authenticity isn’t a luxury: it’s a necessity.
For me, AI and authenticity go hand in hand.
Let AI support your process and structure, but you decide the message and how you tell it.
That’s where the difference lies.
That’s what I help people with.
And to get you started, here are 5 practical tips to use AI without losing your voice.
✍️ 5 tips to use AI without losing your authenticity
1️⃣ Use AI as support, not substitution
AI is a smart sparring partner not your ghostwriter.
Use it to collect ideas, build structure, or rephrase sentences, but finish it in your own words.
(For example: this post started as my raw thoughts. Then I used AI to make it flow better. The voice is 100% mine.)
2️⃣ Stay critical of the output
AI is trained on existing content. That’s why it sometimes gives you clichés or cookie-cutter answers.
Cut what doesn’t fit you and add what’s missing.
3️⃣ Let your personality shine through
AI doesn’t know your stories, tone, or quirks (oh boy, I got many haha). Add them consciously.
That’s where connection happens and that’s what makes your content memorable.
4️⃣ Transparency works
You don’t have to hide that you’ve used AI. Everyone does.
Show how you use it that makes you more credible, not less.
5️⃣ Use AI to amplify your humanity
Let AI handle the repetitive or technical stuff so you can focus on creativity, empathy, and intuition.
That’s where you make the difference.
💭 Now over to you:
How do you make sure your content stands out even when using AI? Curious to hear your thoughts.👇🏼
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